Masai Eyewear unveils its new collection accompanied by an innovative visual campaign, developed using artificial intelligence, reinforcing the multicultural, inclusive and contemporary spirit that defines the brand. Renowned for creating pieces that suit all faces, identities and styles, Masai now presents an even more versatile line and […]
Throttleman Eyewear presents its new collection, accompanied by an impactful visual campaign that reinforces the brand's young, relaxed and urban DNA. Breaking with the conventional and giving voice to authenticity, the new line comes with modern, versatile proposals in line with international eyewear trends. The new campaign images highlight [...]
World Television Day is on 21 November, a date that celebrates the importance of this medium in society and its role as a source of information, learning, culture and entertainment. From black-and-white images to streaming platforms, smart TVs and ultra HD resolutions, television has evolved [...]
International Student Day, celebrated on 17 November, is a date that reminds us of the importance of supporting the academic path and well-being of young people. Between books, screens and hours of studying, there's something that often goes unnoticed: visual health. Concentration difficulties are not always ADHD In recent years, [...]
Sevenoaks Eyewear unveils its new collection and campaign images, reinforcing the identity of a brand that has already established itself as a true success in the eyewear world. Known for its irreverent personality, Sevenoaks surprises once again with an exuberant, daring proposal full of attitude, where contemporary design merges [...]
On St Martin's Day, as is tradition at Prooptica, we celebrated with a small gesture that makes all the difference: some warm chestnuts to sweeten and motivate our team's day. Between the aroma of chestnuts and the smiles shared, the team spirit warmed up even more - because we believe that the best results are born [...]
On Saturday we celebrated World Urbanism Day, an invitation to reflect on the way we plan, organise and live in spaces. Just as urbanism shapes cities, so design and architecture shape the experiences we have within them - whether outdoors or in commercial environments. Urbanism, design and architecture: [...]
Duyos Eyewear presents its new campaign images and a stunning collection that perfectly reflects the brand's DNA: femininity, brilliance and contemporary elegance. The result of a partnership with renowned Spanish stylist Juan Duyos, the new collection is a reflection of the designer's creative universe - sophisticated, daring and intensely feminine. The [...]
Recently, Prooptica and Prolente took part in a charity event at the Brejão Socio-Cultural Centre, where people were given sight tests in partnership with the Amália Rodrigues Foundation and Odemira Town Council. Brejão is a land full of meaning - this is where Amália Rodrigues lived for most of her [...]
With almost two centuries of history, Mauboussin is one of the most iconic French jewellery houses, renowned for its daring creativity, excellent craftsmanship and ability to transform each piece into a symbol of emotion and beauty. The brand, which has been enchanting women all over the world for generations, presents its eyewear line, a [...]