Há acontecimentos tão especiais que uma única partilha não é suficiente. E a celebração dos 25 anos da Casa-Museu Amália Rodrigues foi, para nós, um desses momentos. No passado dia 14 de outubro, a Prooptica teve o privilégio de se associar a esta celebração, num encontro marcado pela emoção, pela música e pela homenagem a […]
The Amália Rodrigues House-Museum celebrated 25 years of history, memory and emotion in a very special gathering that brought together guests, personalities and admirers of the artist. Prooptica joined this celebration, reinforcing its connection with the Amália Rodrigues Foundation and its commitment to continue honoring one of the greatest figures of Portuguese culture through the collection […]
There are names that transcend their time and become part of the identity of a country. Amália Rodrigues is one of them. On the day marking her death, Prooptica recalls the one who continues to be one of the most striking figures in Portuguese culture. A unique voice, an unmistakable presence and a personality […]
There are people who teach us a subject. Others teach us to think differently, to question, to evolve and to discover new possibilities. On World Teachers’ Day, we celebrate all those who make knowledge a tool for growth and transformation. At Prooptica, we believe that continuous learning is essential to keep pace with an industry that is constantly […]
Polaris Eyewear presents its new collection of frames and sunglasses and reveals new campaign images that translate an urban, contemporary and relaxed identity. With a strong and cinematic aesthetic, the new campaign takes us to different urban settings where the glasses take center stage and form part of a way of […]
Sustainability has ceased to be just a trend to become a shared responsibility for companies, brands and consumers. On World Sustainability Day, Prooptica reinforces the importance of integrating a more conscious vision into the different areas of the business and seeking solutions capable of contributing to a more responsible future. In an industry where […]
Paris is once again part of Prooptica’s history. In 2026, we will return to SILMO Paris, bringing three brands that represent different ways of thinking, creating, and living eyewear: Danell, Duyos, and Sevenoaks. Being present on one of the major international stages in the optical industry is an opportunity to present our work, establish new connections, and build a stronger relationship […]
For the second consecutive year, Prooptica is present at SILMO Paris, one of the major international platforms in the optical sector. After a very positive debut in 2025, returning to Paris represents another important step in our path of internationalization and, above all, a reason for pride in continuing to bring Portugal and the […]
Portugal Day is a special occasion to celebrate our history, our culture and the values that form part of the Portuguese identity. It is a time to reflect on the heritage we have inherited, to recognise the talent that sets us apart, and to appreciate everything that continues to put Portugal on the world map. Over the course of more than […]
World Environment Day, celebrated on 5 June, serves as a reminder of the importance of adopting more responsible and sustainable practices in our daily lives — both on a personal and a business level. At Prooptica, we strive to make an active contribution to environmental conservation through various initiatives and conscious practices, including our collaboration […]