On 16 October, Prooptica, in partnership with the Amália Rodrigues Foundation, signed a Cooperation Protocol with the Brejão Cultural Centre. This initiative is part of a policy of social responsibility that Prooptica has been developing for several years [...]
Several studies indicate that the prevalence of myopia is increasing worldwide, with researchers predicting that this trend will continue over the coming decades. For example, in the USA, the percentage of people aged between 12 and 54 with myopia rose from 25% in 1971 to 42% in 2000, with [...]
On the theme of 20 years of Portuguese Fashion and Culture, Luís Justino, CEO of Prooptica, spoke to ÓpticaPro and revealed some of the news for next season: "Next year the market can expect the launch of a new Portuguese brand (...), which will provide opticians with a great price/quality opportunity and allow for very interesting profitability [...].
We brought the Prooptica Iberia team together for a Sunset on the River Tagus to celebrate recent achievements and set new goals for the new year. "Sail Away Prooptica" was the motto for a fantastic evening with the beautiful city of Lisbon as the backdrop, from where we left with the certainty that "the horizon is not the [...]
New projects and lots of news that you won't want to miss! See here:
On 23 June, Prooptica, in partnership with the Amália Rodrigues Foundation, signed a Cooperation Protocol with Casa do Artista. This initiative is part of a policy of social responsibility that Prooptica has been developing for several years [...]
Prooptica took part in the 33rd edition of ExpoÓptica, which took place from 1 to 3 April 2022 at the IFEMA Madrid site, at the same time as OPTOM (International Congress of Optometry, Contactology and Ophthalmic Optics). This was the company's first participation in what is the most important trade fair for the sector in the Iberian Peninsula [...]
Under the theme 20 years of Portuguese Fashion and Culture, Luís Justino, CEO of Prooptica, spoke to ÓpticaPro and revealed some of the news for next season: "Next year, the market can expect the launch of a new Portuguese brand (...), which will offer opticians a [...]...
In the year in which Prooptica celebrates 20 years of investing in Portuguese design, Luis Justino reveals in an interview with MillionEyes the secrets of its success, the difficulties it has overcome and the importance of national eyewear in the company's strategy. Read the full interview here: Interview [...]
In 2021, Prooptica celebrates 28 years of history in the national optical market, 20 of which have been spent elevating the concept of Portuguese fashion and culture with a clear and strategic focus on brands and personalities that are relevant to the national fashion scene. Since the first collections [...]