Towards a future of excellence and innovation In today's business landscape, Prooptica stands out for its relentless pursuit of innovation and excellence in the services it offers. Over three remarkable decades, the company began its journey in 1993 in a modest 30m2 office. This year we are proud to have new [...]
"Prooptica is not only a business success story, but also an example of how resilience, innovation and a clear vision can lead to significant impact and sustained success." These are the words that mark the beginning of an engaging and captivating interview with the Director of Prooptica, Luis Justino. [...]
Millioneyes was with Prooptica at the most recent showroom in Porto and had the opportunity to see the collections and talk to our team. The general manager, Luís Justino, and the director of the eyewear area, Alexandra Fernandes, led the tour of the showroom and presented the new products. The article shares [...]
The One Stop Shop concept emerged as a response to a demanding market in which convenience and efficiency are highly valued. Nowadays, people are looking for solutions that make their day-to-day lives easier and save precious time. This concept emerged in response to this demand from today's market and has become a [...]
It is with great satisfaction that today, 15 June 2023, Prooptica celebrates 30 years of success. Since it was founded in 1993, the company has left an indelible mark on the sector, exceeding expectations and currently becoming one of the market leaders. It's a milestone that fills us with pride and [...]
Prooptica is a leading company in the optical sector, recognised for its solid and consistent strategy of valuing Portuguese fashion and culture. We are taking advantage of this celebration of Portugal Day to honour the history and culture of the Portuguese people, as well as the history of Prooptica and its relationship with Portuguese fashion. In [...]
OpticaPro was with Prooptica at the most recent showroom in Porto and spoke to our team, in particular Alexandra Fernandes, Director of the eyewear area, who gave her opinion on what's new in our collections and on the launch of the Duyos eyewear collection. Find out all [...]
Millioneyes was with Prooptica at the most recent showroom in Porto and had the opportunity to see the collections and talk to our team, including the general manager, Luís Justino. The article shares news from our collections, as well as information about the launch of the eyewear collection from the Duyos brand, [...]
Prooptica was the Portuguese distributor with the best social media presence in 2022. In an omichannel strategy, Prooptica integrates the different communication channels and offers the company's different targets a consistent and positive experience. Social media plays a very important role in this approach and allows us to convey relevant insights in [...]
Over the last 30 years, Prooptica has grown, reinvented itself and differentiated itself. Today it is a solid, sustainable and well-structured company in the Iberian optical market, seeking to "work alongside customers and provide them with products and services that allow them to grow and enhance their potential". In an interview with OpticaPro, Luís Justino, Prooptica's CEO, talks about [...]