Review 2023| We Celebrated 30 Years and Anticipated the Future
The year 2023 was the year we celebrated 30 years of Prooptica's history, a milestone that fills us with pride. As the end of the year approaches, it's the perfect time to reflect on the achievements, challenges and, of course, the vibrant spirit that characterised the celebrations.
Prooptica 30th Anniversary Celebrations: Capturing Emotions and Commitments
The year celebrating our 30th anniversary was a memorable one and marked the beginning of a new stage with several significant changes.
We have moved to new premises that not only represent our growth, but also give us the space and conditions we need to continue evolving. In addition, we have revamped our website and online shop to provide a better experience for our customers and faithfully represent Prooptica's values and identity.
We have also expanded our portfolio of brands with the addition of the new Duyos brand, the result of a collaboration with Madrid designer Juan Duyos, revealing our strong commitment to the Iberian market.
During this milestone year, we also organised the event that marked the celebration of our 30th anniversary with our team. This moment was a living expression of the team's sense of sharing and unity, as well as the spirit of dedication, commitment and endeavour.
We are respect, closeness, involvement, trust, integrity and commitment,
We're Human, We're Prooptic!
What the future holds
As we say goodbye to this remarkable year, we look to the future with renewed enthusiasm.
The future for Prooptica is still an open book, but with some pages already well outlined.
We will continue to focus on three fundamental pillars: digital transformation, international expansion and financial sustainability. So next year we plan to introduce new products and expand our presence in new markets, always with the aim of continuing to grow and strengthen our position in the sector.
We look to the future with optimism and determination, ready for another thirty years - and maybe even more. We'll take with us the lessons we've learnt, the successes we've achieved and an indomitable will to seize the opportunities the future has to offer.
We will continue to build on our legacy, always with our "eyes on the future", dedicated to maintaining the standards of quality and innovation that have always defined us.
As we close the curtains on this year of celebration, we feel a deep sense of gratitude for the journey we have travelled so far. Every challenge overcome, every achievement made and every moment shared has strengthened the foundations of our company. Together, we have written our story, and the best is yet to come.
Thank you to our partners who are part of this incredible journey.




