On National Sustainability Day, celebrated on 25 September, we reinforce the importance of preserving the environment and promoting sustainable practices in all areas of society. This day is an opportunity to reflect on the impact of our actions and what we can do to ensure a more balanced and ecological future. A [...]
Eyesight is one of the most important senses in sport and plays a crucial role in the performance and safety of athletes and sports fans, regardless of the sport they play. In this return to sport, it is essential to raise awareness of the impact that healthy vision has on sporting success and injury prevention. In many [...]
This back-to-school season, we need to make parents aware of the importance of assessing children's visual acuity in order to guarantee the best performance at school. Vision plays a fundamental role in the learning process, since around 80% of the information processed at school is received through the eyes. When a child [...]
Prooptica held several showrooms from the north to the south of the country, where it presented a new brand of frames and sunglasses, Nuxe Eyewear, which joined Prooptica's portfolio of international brands to stand out in the premium segment, with special relevance to the female audience. In an interview with Optica Pro magazine, Alexandra [...]
Prooptica was present at the 34th edition of Expooptica, the most important trade fair for the sector on the Iberian Peninsula, which took place between 12 and 14 April at the IFEMA Madrid site. Among the more than 8,000 visitors to the exhibition, many stopped by the Prooptica stand, including Spanish fashion designer Juan Duyos, with [...]
Over the last 23 years, Prooptica has developed numerous partnerships with renowned designers, such as João Rôlo, one of the first licences developed by Prooptica in partnership with the renowned designer. In fulfilment of its ongoing commitment to take the concept of eyewear with Portuguese design to new heights, so that it is always present [...]
In a design and architecture project, it is mandatory to ensure that the desired result is strategically functional, aesthetically attractive and fully meets the client's needs. This project can be divided into several essential stages, each of which contributes significantly to the success of the dream project. Our Design + Architecture team [...]
Environment Day is a fundamental occasion to reflect on our actions and the impact they have on the planet. Prooptica reiterates its concern about this issue together with Sociedade Ponto Verde, an organisation dedicated to promoting recycling and waste management in the country. Prooptica has demonstrated [...]
Following World Orthoptics Day, we think it's essential to highlight the crucial role of orthoptists in detecting visual difficulties. Orthoptics is a discipline dedicated to the diagnosis and treatment of vision problems related to eye alignment and eye movements, such as strabismus, amblyopia and other binocular difficulties. It is our [...]
We know that wearing sun cream is strictly necessary to protect children's delicate skin. However, it's equally important to warn about the harmful effect of not wearing sunglasses in childhood. The same UV radiation that sunscreen protects against also affects vision and can damage children's eyes. Adequate protection [...]