Prooptica was present for the first time at SILMO 2025, one of the most prestigious international trade fairs dedicated to eyewear and the optical world. The event was held at the Paris Nord Villepinte from 26 to 29 September 2025 and stood out for its presentation of innovative designs and the development of responsible products.

SILMO 2025 brought together 900 exhibitors from 42 countries, who presented more than 1,500 brands on carefully designed stands, attracting the attention of more than 27,000 visitors. Of these, around 71% were purchasing decision-makers, making the fair an excellent platform for closing deals and creating strategic connections.

Prooptica's stand, developed by our design and architecture team, once again stood out. Already used at other international fairs, it continues to arouse great curiosity and interest, thanks to its engaging aesthetics and the way it translates the essence of our brands. Its ability to attract visitors reinforces the company's position as a benchmark in the sector.

Prooptica's participation was a real success, allowing the company to strengthen its network of contacts in a unique, influential and close way, consolidating its presence on the international stage.

One of the major objectives achieved was to extend the distribution of our brands to new countries, paving the way for a solid and strategic expansion. Sevenoaks stood out as a real hit with visitors, alongside brands such as Duyos and even Danell, which aroused great interest and strengthened the reputation of Prooptica's portfolio across borders.