As part of Internet Day, we need to highlight technological advances, especially augmented reality (AR), which in optics is a particularly exciting area that is shaping the future of visual experiences and eye health. This technology offers vast potential to transform the way consumers choose and buy glasses and the way opticians conduct examinations and procedures.

The application of AR in opticians can revolutionise the consumer shopping experience. For example, with AR, customers can virtually try on different styles of glasses, adjusting them in real time to see how they look on their face before making a purchase. This technology not only increases consumer confidence in choosing the ideal glasses, but also improves accessibility, allowing personalised experiences without the need to physically visit a shop.

For opticians, augmented reality can be a valuable tool in visual and diagnostic examinations. AR-equipped glasses can overlay digital information, such as graphics or images, that help assess the patient's eye health. This can range from simulating visual conditions for better diagnosis to using applications that accurately assess the patient's vision.

Celebrating the integration of augmented reality into optics during Internet Day highlights the ongoing commitment to innovation and improving the quality of life and well-being of consumers. This is a clear example of how technology can be applied in a practical and beneficial way, promoting not only technical advancement, but also improving human interaction in the field of visual health.