- NEW QUEBRAMAR COLLECTION FRESH NEWS LIKE THE BREEZE OF THE SEA Quebramar is a 100% Portuguese brand, created in the town of Cascais, with a clear passion for nautical activities from the outset. Today it is a leading fashion brand in Portugal. The eyewear collection is like an explosion of [...]
There is a consensus that the visual system plays a vital role in children's development, both intellectually and socially, because vision is a dynamic process that integrates sensory and motor information generated by the brain and body to extract meaning and movement from it. One of the great challenges is to identify [...]
On 16 October, Prooptica, in partnership with the Amália Rodrigues Foundation, signed a Cooperation Protocol with the Brejão Cultural Centre. This initiative is part of a policy of social responsibility that Prooptica has been developing for several years [...]
Several studies indicate that the prevalence of myopia is increasing worldwide, with researchers predicting that this trend will continue over the coming decades. For example, in the USA, the percentage of people aged between 12 and 54 with myopia rose from 25% in 1971 to 42% in 2000, with [...]
Presbyopia ? Computers ? Even if you've never needed to wear prescription glasses in your life, when you reach the age of 45 it's natural to start experiencing some difficulty focusing at close range (40cm), making activities such as reading and/or consulting your smartphone more difficult, particularly in low light/contrast environments. So progressive lenses [...]
On the theme of 20 years of Portuguese Fashion and Culture, Luís Justino, CEO of Prooptica, spoke to ÓpticaPro and revealed some of the news for next season: "Next year the market can expect the launch of a new Portuguese brand (...), which will provide opticians with a great price/quality opportunity and allow for very interesting profitability [...].
We brought the Prooptica Iberia team together for a Sunset on the River Tagus to celebrate recent achievements and set new goals for the new year. "Sail Away Prooptica" was the motto for a fantastic evening with the beautiful city of Lisbon as the backdrop, from where we left with the certainty that "the horizon is not the [...]
New projects and lots of news that you won't want to miss! See here:
On 23 June, Prooptica, in partnership with the Amália Rodrigues Foundation, signed a Cooperation Protocol with Casa do Artista. This initiative is part of a policy of social responsibility that Prooptica has been developing for several years [...]
In 2022, Prooptica strengthens its commitment to Portuguese fashion with the integration of Throttleman eyewear into the Essentials segment of its eyewear portfolio. The Throttleman eyewear collection joins other renowned Portuguese textile brands such as Lanidor, Quebramar and Dielmar, lines with a totally Portuguese DNA that have been [...]