Prooptica would like to thank all customers, partners and friends who visited us at MIDO 2026 and contributed to a strong and memorable presence at one of the world's most important optical industry trade shows. We are extremely proud to have brought the names of Portugal, Spain and Brazil to the international stage, establishing ourselves as the only Portuguese company […]
Danell Eyewear presents its latest innovations, reinforcing its solid positioning based on timeless elegance, rigorous design and high-quality materials. Designed for men with classic taste and a strong personality, the brand continues to evolve with proposals that value the essentials: sober lines, absolute comfort and functionality in everyday life[…]
Sevenoaks launches its new collection of frames and sunglasses, reaffirming the bold, urban and unfiltered DNA that defines the brand. True to its identity, the new range stands out for its unisex models with a strong presence, where design is a true statement of attitude. The collection is characterised by shapes […]
On World Environmental Education Day, we reinforce a commitment that is part of Prooptica's identity: to promote conscious, responsible and informed action, where business growth goes hand in hand with respect for the environment and society. We believe that change begins with knowledge and awareness of more sustainable practices. The […]
At the end of this month, we will be attending MIDO 2026, one of the main international stages for the optical sector, to reinforce the positioning of our brands, anticipate trends and open up new business opportunities in international markets. This strategy translates into greater visibility, scale and value for our partners, with an approach focused on […]
Tomorrow we mark International Education Day, a date that reinforces the importance of knowledge, continuous training and skills development as drivers of individual and collective growth. In a constantly evolving world, education is an essential pillar for innovation, adaptation to market challenges and the construction of a […]
2026 will be a year of new chapters, new ambitions and new opportunities — and we want to share them with you first-hand. We are preparing a series of launches, strategic partnerships and projects designed to strengthen brands, create more value at the point of sale and respond even more closely to the needs of our customers. […]
On International Thank You Day, we would like to express our gratitude to everyone who is part of our history. To our customers, for the trust they place in our work; to our partners, for their solid collaboration and shared vision; and to our employees, for the commitment, dedication and passion they put into everything they do. Every step of our […]
Prooptica takes another decisive step in its growth strategy and announces its participation, for the first time, in MIDO 2026, one of the most important international trade fairs in the optical sector, held in Milan. This debut follows the success achieved at SILMO 2025, a landmark moment that confirmed the company's ability to […]
We are Prooptica. Driven by the positive restlessness of those who believe that it is always possible to go further, we enter 2026 with the same energy as always: seeking new solutions every day, creating opportunities and evolving in a sector that is constantly changing. The path we took in 2025 reflects this vision. We share this video as a testament to what we have built […]