In 2021 Prooptica celebrates 28 years of history in the national optical market, 20 of which elevate the concept of Portuguese fashion and culture with a clear and strategic commitment to relevant brands and personalities on the national fashion scene.. Since the first collections were developed in partnership with renowned designers such as José António Tenente, João Rolo and Ana Salazar, the concept of eyewear with Portuguese design has gained momentum in the minds of consumers, as well as taking on enormous importance in the product range of Portuguese opticians.

20 years of believing in Portuguese fashion and design represent a path of learning and adaptation and, essentially, an important pillar of Prooptica's differentiation in the market.

Today, in addition to an absolutely integrated business model in 4 strategic areas - Glasses, Ophthalmic Lenses, Accessories and Design + Architecture, we innovate and take Portugal's name further with the development of collections such as Lanidor, Quebramar, Dielmar and more recently Amália Eyewear, which are lines with a totally Portuguese DNA.

For the CEO of Prooptica, Luis Justino, "The focus on brands and personalities that are relevant to the dissemination of Portuguese culture and fashion around the world is an important pillar of Prooptica's internationalisation and a key differentiating element in our strategy."

As part of the year-long celebrations to mark 20 years of Portuguese fashion, a commemorative stamp has been created to illustrate this milestone, together with the launch of the new limited edition Amália Eyewear line with the AM200 model.