Shooting Duyos | An immersion in light, shadow and style

Shooting Duyos | An immersion in light, shadow and style We present an exclusive look at the making off of the latest campaign for the Duyos eyewear collection, the result of a collaboration with renowned Spanish stylist Juan Duyos. Photographed in the studio under the watchful eye of the acclaimed stylist, the campaign goes beyond product presentation [...]

Prooptica | We've expanded our logistics operation

At Prooptica, we believe that in order to serve better, we need to invest - and that's exactly what we've done. We recently expanded our warehouse, doubling its area and providing it with more capacity, more technology and more solutions for those who trust us every day. More space, more efficiency With wide aisles and an internal structure [...]

Portugal Day | Celebrating what's ours

On this Portugal Day, we proudly celebrate the identity, creativity and talent that define our country. Over the years, Prooptica has taken an active role in promoting Portuguese culture and fashion in the optical sector, continually investing in the creation, development and internationalisation of national brands. We believe in the value of [...]

World Environment Day | A more sustainable vision

World Environment Day, celebrated on 5 June, is a call to action for the preservation of our planet. At Prooptica, we believe that change starts with small gestures - and that all companies have a fundamental role to play in building a greener, more responsible and conscious future. It is in this spirit that [...]

World Orthoptics Day | See well and live better

On World Orthoptics Day, we emphasise the importance of regular vision assessment at all stages of life. Orthoptics is a specialised field dedicated to the functional analysis of vision, with a particular focus on ocular motricity, binocular vision and the rehabilitation of certain visual dysfunctions. Many visual alterations, such as strabismus, [...]

Milo&Me | Glasses to suit every adventure

Milo&Me invites all little explorers to see the world through different eyes - more colourful, more comfortable and more fun! Created especially for children, the brand presents a collection of glasses designed to accompany all stages of growth, with models available from 0 to 12 years old. Aware that every age has its own [...]

Piper | Vision and fun go hand in hand

Piper, the eyewear brand specially designed for children, has already won over the little ones with lots of style, colour and fun! With an irresistible design and a vibrant colour palette, the brand was created to meet the needs of children, combining aesthetics, comfort and resistance. Fun, comfortable, resistant and colourful - that's how [...]

Prooptica | Children's Day with two very special models

At Prooptica, we like to celebrate childhood every day - but on Children's Day, we make a point of honouring it with a special glow. That's why we're taking this opportunity to share some of the most charming images from one of our most special photo shoots, with two very playful little models. Our little protagonists, [...]