Prooptica reveals the making off of its latest shoot for the Duyos eyewear collection, the result of an exclusive collaboration with acclaimed Spanish designer Juan Duyos. Photographed in the studio, the campaign is a visual ode to shadows, sparkles and elegance - a true exercise in style where fashion and trend meet [...]
OpticaPro attended Prooptica's latest showroom, which took place in Porto, in a vibrant atmosphere where innovation and design met. It was a unique opportunity to explore first-hand the latest trends in eyewear and exchange views with the Prooptica team, especially Alexandra Fernandes, director of the [...]
Danell, the Portuguese eyewear brand, continues to pay homage to the classic, conservative man in its collections, faithful to his own style and with a strong personality, but who does not dispense with timeless elegance. With a collection that combines sophistication with a discreet but present masculinity, Danell presents distinctive pieces designed to offer flexibility, [...]
Today, 15 May, is World Family Day - a special date that invites us to value the bonds that have always accompanied us: the love, support and presence of those who are part of our daily lives, in good times and bad. At Prooptica, we celebrate this date with [...]
Throttleman, the Portuguese brand renowned for its youthful, relaxed and fun spirit, has launched its new campaign images, featuring the irreverent sunglasses - a true celebration of colour, freshness and originality. This campaign stands out for its light, colourful and energetic images, which perfectly reflect the brand's DNA [...]
Prooptica continues to tread a path of success across borders and it is with great pride that we share the results of our recent entry into the Brazilian market. Our participation in Expo Óptica 2025 in São Paulo exceeded all expectations and officially marked our affirmation in the largest optics market in Latin America. With more [...]
On Mother's Day, we celebrated the Prooptica family spirit in a very special way: we brought together all the mums and wives of the company for a very special lunch, full of affection and joy. The aim was to reinforce the spirit of unity that is lived out every day at Prooptica, and every moment of this get-together proved it. We wanted [...]
Lanidor unveils Color Block, the new capsule eyewear collection that promises to mark the season with an explosion of colour and style. Inspired by the trend colours of 2025, this collection celebrates chromatic boldness and the harmony of perfect combinations, translated into four different models of sunglasses, each available in four [...]
When we think about protecting our skin from ultraviolet (UV) rays, the first step is usually sunscreen. But what about our eyes? The truth is that prolonged exposure to UV radiation can have serious consequences for eye health, such as premature ageing of the lens, cataracts and even corneal damage. For [...]
We are very proud to share that Prooptica has won two awards at the NOA - National Optics Awards, an event that recognises excellence and innovation in the national optics sector. 🏅 Best Point of Sale Image 🏅 Best Sports Glasses These awards are a reflection of our commitment to quality, [...]