World Food Day, celebrated on 16 October, is an opportunity to reflect on the importance of our eating habits and the impact they have on our health and well-being. And if we're talking about health, there's an aspect that's often forgotten: food also plays an essential role in protecting our [...]
The advance of digital technology has transformed the way we see the world - and we're not just talking about the screens that are part of our daily lives. In the optical sector too, innovation has brought with it new solutions capable of offering a more precise, comfortable visual experience adapted to the needs of each user: the [...]
The outside of a shop is more than a façade: it's an invitation. It's the first contact between the brand and the buyer, the moment when they decide if it's worth going in and finding out more. A well-designed window display is not just a showcase for products, it's a statement of identity, a [...]
International Gamer's Day, celebrated on 29 August, is a date that honours all those who love video games, from those who play casually to true eSports champions. For many young people (and adults too!), gaming is more than just a hobby: it's a way of socialising, competing and even [...]
At the point of sale, every detail counts to capture attention and influence the purchasing decision. Studies show that our attention is fixed on an object for between 2 and 10 seconds and that the average decision time is no more than 5 seconds. In total, from the moment the customer stops, observes, identifies [...]
International Fashion Day is an occasion to celebrate creativity, personal expression and fashion's ability to transform our daily lives. More than clothes, fashion is attitude, identity and vision - and eyewear is one of its most striking protagonists today. At Prooptica, we believe that glasses are [...]
On 19 August, World Photography Day is celebrated, a special date dedicated to all those who find in the lens of a camera the purest way to tell stories, keep memories and share emotions. From the first photographic records to the digital age, photography has become a universal language. Whether through [...]
Emotions are automatic responses to sensory stimuli and play a critical role in our purchasing decisions. In a saturated and oversupplied market, it is consumers' feelings that often drive the final decision. Therefore, understanding how stimuli influence purchasing behaviour is essential for any [...]
In an increasingly dynamic and demanding world, maintaining clear and comfortable vision at all distances has become essential. With this in mind comes Steady Plus Methodology, available in progressive Ultimate - an innovative approach that redefines the way we experience our eyes on a daily basis. By precisely balancing the power [...]
World Running Day aims to promote a more active and healthy lifestyle, raising awareness of the benefits of sport in preventing disease and improving quality of life. It is also a symbolic date that unites people all over the world, of all ages and levels of experience, in [...]