Prooptica was present at the 34th edition of Expoóptica, which took place from 12 to 14 April 2024, as a result of the company's successful participation in the same fair in 2022 and its continued commitment to the Iberian market.

The most important trade fair for the sector in the Iberian Peninsula was once again held at the IFEMA Madrid site, and it was a full house with not only Spanish but also Portuguese opticians who didn't want to miss out on the latest innovations in this market.

For Prooptica, it was another moment of consolidation for Portuguese brands in the Iberian market, where year after year they have achieved a higher penetration rate and leveraged excellent results, due to the differentiated quality they perceive and the innovative traits they present.

In keeping with its strategy for the Spanish market, the presence of renowned Spanish designer Juan Duyos at the Prooptica stand was much appreciated, as he presented the latest additions to this irreverent and disruptive collection, which joined the brand's portfolio in 2023 and has been a success not only in Spain but also in Portugal ever since.

Accessories also featured a number of new products, including the new Essentials workshop catalogue, a programme for customising bespoke cases and a catalogue of lanyards, an accessory that is increasingly in vogue these days.

With regard to the Lenses segment, the company has also made a strong commitment to the Iberian market, aiming to also have the 4 business areas specialised in the optical sector and to become a benchmark through the full eyewear concept, which offers an integrated service, 100% adjusted to the needs of its partners.

We can't fail to mention that the Prooptica stand was entirely designed and conceived by the company's design & architecture office and was a success for the second year running, thanks to the harmonious way it fits in with its surroundings.