This back-to-school season, we need to make parents aware of the importance of assessing children's visual acuity in order to guarantee the best performance at school. Vision plays a fundamental role in the learning process, since around 80% of the information processed at school is received through the eyes. When a child [...]
It was on a fun summer's morning that we filmed the campaign for the new Piper, under the watchful eye of our little models. At the Jamor sports complex we managed to capture the essence of the brand, which is intended to be very fun and dynamic, capable of captivating its target audience, children! The Piper brand was specially [...]
SEVENOAKS, the new eyewear brand that aims to challenge the conventional and bring a new perspective to the world of glasses. Inspired by the vibrant and historic English town of SEVENOAKS in the county of Kent, the brand combines irreverence, independence and authenticity to create glasses that are more than an accessory - they are an expression of [...]
International Fashion Day, celebrated on 21 August, is an opportunity to reflect on the impact of fashion on culture, society and the economy. In this context, Prooptica stands out as an example over the last 23 years, for its strong commitment to developing Eyewear collections by various national designers and [...]
World Photography Day honours the art and science of capturing moments through the lens. Over the years, photography has been a powerful tool for recording stories, conveying emotions and connecting people all over the world. In this context, Prooptica is proud to be the distributor of two giants of [...]
National Architects' Day is celebrated in Portugal on 3 July in honour of the profession, as it coincides with the birth of one of Portugal's most illustrious architects, Master Álvaro Siza Vieira, recognised worldwide for his innovative and distinctive work. Architects play a crucial role in creating and improving spaces [...]
Finishes in design and architecture play a crucial role in defining the final aesthetic of a space, influencing both visual perception and the consumer experience. These details can include a wide range of elements, from floor and wall coverings to small details such as mouldings, handles and switches. The choice [...]
Prooptica held several showrooms from the north to the south of the country, where it presented a new brand of frames and sunglasses, Nuxe Eyewear, which joined Prooptica's portfolio of international brands to stand out in the premium segment, with special relevance to the female audience. In an interview with Optica Pro magazine, Alexandra [...]
With the arrival of summer, it's common to value wearing sunglasses even more, and since the MASAI brand is a mirror of inclusion and diversity, we couldn't help but create a collection of sunglasses under the motto of these outstanding values. The collection remains borderless, designed to embrace every individual, [...]
Prooptica was present at the 34th edition of Expooptica, the most important trade fair for the sector on the Iberian Peninsula, which took place between 12 and 14 April at the IFEMA Madrid site. Among the more than 8,000 visitors to the exhibition, many stopped by the Prooptica stand, including Spanish fashion designer Juan Duyos, with [...]