Over the last 23 years, Prooptica has developed numerous partnerships with renowned designers, such as João Rôlo, one of the first licences developed by Prooptica in partnership with the renowned designer. In fulfilment of its ongoing commitment to take the concept of eyewear with Portuguese design to new heights, so that it is always present [...]
In a design and architecture project, it is mandatory to ensure that the desired result is strategically functional, aesthetically attractive and fully meets the client's needs. This project can be divided into several essential stages, each of which contributes significantly to the success of the dream project. Our Design + Architecture team [...]
Environment Day is a fundamental occasion to reflect on our actions and the impact they have on the planet. Prooptica reiterates its concern about this issue together with Sociedade Ponto Verde, an organisation dedicated to promoting recycling and waste management in the country. Prooptica has demonstrated [...]
Following World Orthoptics Day, we think it's essential to highlight the crucial role of orthoptists in detecting visual difficulties. Orthoptics is a discipline dedicated to the diagnosis and treatment of vision problems related to eye alignment and eye movements, such as strabismus, amblyopia and other binocular difficulties. It is our [...]
We know that wearing sun cream is strictly necessary to protect children's delicate skin. However, it's equally important to warn about the harmful effect of not wearing sunglasses in childhood. The same UV radiation that sunscreen protects against also affects vision and can damage children's eyes. Adequate protection [...]
As part of Internet Day, we need to highlight technological advances, especially augmented reality (AR), which in optics is a particularly exciting area that is shaping the future of visual experiences and eye health. This technology offers vast potential to transform the way consumers choose and buy [...]
Family Day is celebrated on 15 May and is an opportunity to recognise the importance of the family in society, promoting its cohesion and well-being. With over 30 years of history, Prooptica too has built its own family and it is thanks to their dedication and daily commitment that we are able to guarantee a [...]
Ophthalmologist's Day is a unique opportunity to raise awareness of the importance of eye health, to promote awareness of prevention and existing treatments for eye diseases. Ophthalmology is the medical speciality dedicated to the study, diagnosis and treatment of diseases and pathologies related to vision. The importance of [...]
World Day of Traffic and Courtesy at the Wheel is dedicated to promoting responsible and respectful driving on the roads. This day serves to remind all drivers of the importance of maintaining a courteous and conscientious attitude behind the wheel, thus contributing to everyone's safety and well-being. This day, we think [...]
Book Day is a special occasion celebrated with enthusiasm, with reference to the written word. This date, which falls on 23 April, is a tribute to the literary legacy left by great Portuguese and foreign authors. The choice of 23 April to celebrate Book Day has a symbolic meaning. [...]