Prooptica Consolidates Expansion in Brazil | Expo Óptica 2025 was a Success
Prooptica continues to tread a path of success across borders and it is with great pride that we share the results of our recent entry into the Brazilian market. Our participation in Expo Óptica 2025 in São Paulo exceeded all expectations and officially marked our affirmation in the largest optics market in Latin America.
With more than three decades of history in Portugal, internationalisation symbolises our commitment to sustainable and strategic growth. Our bet on Brazil proved to be the right one, not only because of the potential of the local market, but also because of the warm welcome and enthusiasm shown by professionals in the sector and consumers.
During the fair, we had the honour of presenting the exclusive collection of Juliana Paes Eyewearin the lines Premium e UrbanThe brand, recognised for its sophistication, quickly won the attention of visitors with its elegance, modernity and authenticity. The brand, recognised for the sophistication it represents, found an audience naturally aligned with its unique style.
In addition to Juliana Paes, the Prooptica stand also featured emblematic brands such as Break, Dielmar, Piper e Masai - names that are already synonymous with European quality and style and are now beginning to gain a foothold on the Brazilian eyewear scene.
To all those who are part of Prooptica's history in Portugal - partners, customers and friends - we leave a heartfelt thank you. It is thanks to your continued support, trust and commitment over the years that we have been able to get this far and take this important step on our path to international growth.
The solidity built up in the Portuguese market has been the basis of our success, allowing us to innovate, diversify and take the quality of our collections across borders. We remain steadfast in our aim to raise the standards of optics, always with the same dedication, professionalism and passion that has accompanied us since day one.
Portugal will always be at the centre of our identity, and it is with pride that we take the name of Portuguese optics further and further.
