July marks the birth of one of the greatest divas Portugal has ever known: Amália Rodrigues. More than just an unmistakable voice, Amália was - and still is - a true symbol of Portugal in the world. Seductive, intense, emotional and extremely elegant, Amália won hearts far and wide, becoming a timeless icon. At Prooptica, we believe that [...]
Quebramar, the emblematic brand of the nautical and casual lifestyle, has unveiled its new images for the season ahead. With a strong visual appeal and a markedly youthful spirit, the new campaign transports us to long, sunny and relaxed summer days, where freedom and comfort are the protagonists. In this new production, Quebramar [...]
On this Portugal Day, we proudly celebrate the identity, creativity and talent that define our country. Over the years, Prooptica has taken an active role in promoting Portuguese culture and fashion in the optical sector, continually investing in the creation, development and internationalisation of national brands. We believe in the value of [...]
Danell, the Portuguese eyewear brand, continues to pay homage to the classic, conservative man in its collections, faithful to his own style and with a strong personality, but who does not dispense with timeless elegance. With a collection that combines sophistication with a discreet but present masculinity, Danell presents distinctive pieces designed to offer flexibility, [...]
Throttleman, the Portuguese brand renowned for its youthful, relaxed and fun spirit, has launched its new campaign images, featuring the irreverent sunglasses - a true celebration of colour, freshness and originality. This campaign stands out for its light, colourful and energetic images, which perfectly reflect the brand's DNA [...]
Lanidor unveils Color Block, the new capsule eyewear collection that promises to mark the season with an explosion of colour and style. Inspired by the trend colours of 2025, this collection celebrates chromatic boldness and the harmony of perfect combinations, translated into four different models of sunglasses, each available in four [...]
This spring, DIELMAR is launching its new CITY capsule collection, a bold foray into the world of sunglasses. Made up of four different models, each available in four colours, this collection is designed for the city man - modern, sophisticated and in love with the hustle and bustle of the city. With their contemporary design and attention to detail, [...]
Quebramar is presenting new models in its sportiest segment, 'Quebramar Sport'. This new collection has been created for active and dynamic young people who value both style and functionality in their outdoor activities and sports. The 'Quebramar Sport' line stands out for its innovative design, designed to guarantee maximum [...]
The new collection from iconic eyewear brand Sevenoaks maintains the audacious fusion of colours and textures, designed to capture the attention of both a female and male audience, reinforcing the brand's unisex nature. Each piece evokes style and has been designed not only to keep up with the latest fashion trends, but to create iconic [...]
This Valentine's Day, there's nothing better than giving someone you love glasses full of glamour and personality. For this special occasion, we've highlighted the latest eyewear collections from renowned brands Amália and Danell, each with a unique proposal that promises to enchant. The Seduction of Amália Inspired by the iconic Portuguese fado singer, the collection [...]