Lanidor is a high quality, internationally renowned women's fashion brand, known for its modern designs and attention to detail. Founded in 1966 in a small shop in Vila Nova de Famalicão, the company has grown immensely. Today it has become one of the most recognised and respected brands in the Portuguese fashion market. [...]
Prooptica is a leading company in the optical sector, recognised for its solid and consistent strategy of valuing Portuguese fashion and culture. We are taking advantage of this celebration of Portugal Day to honour the history and culture of the Portuguese people, as well as the history of Prooptica and its relationship with Portuguese fashion. In [...]
History and Rebranding Founded on 12 May 1965, Dielmar, a 100% Portuguese brand, started its small traditional tailoring business in Alcains, Castelo Branco. It's a distant but memorable date that marked the beginning of one of the most prestigious menswear houses. The name came from the first syllables [...]
HERITAGE BRAND Elegant by definition, the Danell line has been designed with the traditional, conservative style of those who can't do without authenticity in mind. Typically urban, youthful-looking, light and versatile, the Danell profile epitomises the contemporary businessman. Recognised for its timeless elegance, the brand includes classic and modern pieces that [...]
- NEW QUEBRAMAR COLLECTION FRESH NEWS LIKE THE BREEZE OF THE SEA Quebramar is a 100% Portuguese brand, created in the town of Cascais, with a clear passion for nautical activities from the outset. Today it is a leading fashion brand in Portugal. The eyewear collection is like an explosion of [...]
In 2022, Prooptica strengthens its commitment to Portuguese fashion with the integration of Throttleman eyewear into the Essentials segment of its eyewear portfolio. The Throttleman eyewear collection joins other renowned Portuguese textile brands such as Lanidor, Quebramar and Dielmar, lines with a totally Portuguese DNA that have been [...]
In 2021, Prooptica celebrates 28 years of history in the national optical market, 20 of which have been spent elevating the concept of Portuguese fashion and culture with a clear and strategic focus on brands and personalities that are relevant to the national fashion scene. Since the first collections [...]