On 6 October, we remember with nostalgia Amália Rodrigues, one of the most iconic figures in Portuguese culture and the eternal Queen of Fado. With her unmistakable voice and unique presence, Amália left a legacy that transcends generations, immortalising Fado as world heritage. Her contribution to Portuguese music was immense, and [...]
International Fashion Day, celebrated on 21 August, is an opportunity to reflect on the impact of fashion on culture, society and the economy. In this context, Prooptica stands out as an example over the last 23 years, for its strong commitment to developing Eyewear collections by various national designers and [...]
Lanidor is a high quality, internationally renowned Portuguese fashion brand, known for its modern designs and attention to detail. Dedicated to women with an independent and cosmopolitan personality, Lanidor creates a unique and exclusive lifestyle, based on innovation and differentiation, always inspired by its Vision "making people [...]".
For the autumn-winter season, Lanidor is presenting new communication images, revealing a feminine, relaxed and elegant attitude, as a natural extension of the brand's philosophy. Founded in 1966, Lanidor is one of Portugal's leading women's textile brands. Dedicated to women with an independent and intelligent personality, the brand creates a lifestyle [...]
Created in 1991 as a textile brand, Throttleman stands out for its practical and relaxed lifestyle, aimed at those who value comfort above all else. The brand stands out not only for the excellence in the quality of its products and materials, but also for the richness of the finishing details, aimed at providing a [...]
On 6 October, Portugal remembers and celebrates the life and legacy of one of the greatest voices in Portuguese music, Amália Rodrigues. The date marks the anniversary of the death of the fado diva, an artist who transcended borders and became a global icon of Portuguese song. We take this opportunity to remember [...]
Dielmar is a renowned Portuguese brand that stands out as an outstanding example of success and excellence. Founded in 1965, the company has a rich history and an impressive track record that has made it a benchmark brand. The founders of the Dielmar brand had a clear vision: to create elegant men's clothing, with fabric from [...]
Lanidor is a high quality, internationally renowned women's fashion brand, known for its modern designs and attention to detail. Founded in 1966 in a small shop in Vila Nova de Famalicão, the company has grown immensely. Today it has become one of the most recognised and respected brands in the Portuguese fashion market. [...]
Prooptica is a leading company in the optical sector, recognised for its solid and consistent strategy of valuing Portuguese fashion and culture. We are taking advantage of this celebration of Portugal Day to honour the history and culture of the Portuguese people, as well as the history of Prooptica and its relationship with Portuguese fashion. In [...]
History and Rebranding Founded on 12 May 1965, Dielmar, a 100% Portuguese brand, started its small traditional tailoring business in Alcains, Castelo Branco. It's a distant but memorable date that marked the beginning of one of the most prestigious menswear houses. The name came from the first syllables [...]