Masai presents itself as the most multicultural eyewear collection of the moment, a true affirmation of inclusion, representativeness and freedom of individual expression. Designed to embrace everyone, regardless of their colour, origin, race or age, Masai is more than an eyewear line - it's a statement of universal values. A [...]
On World Social Media Day, we celebrate much more than likes and followers - we celebrate the way we express ourselves, connect and inspire each other in an increasingly visual and digital world. And in this universe where image is queen, instagrammable brands are the new protagonists - as is [...]
Quebramar, the emblematic brand of the nautical and casual lifestyle, has unveiled its new images for the season ahead. With a strong visual appeal and a markedly youthful spirit, the new campaign transports us to long, sunny and relaxed summer days, where freedom and comfort are the protagonists. In this new production, Quebramar [...]
Shooting Duyos | An immersion in light, shadow and style We present an exclusive look at the making off of the latest campaign for the Duyos eyewear collection, the result of a collaboration with renowned Spanish stylist Juan Duyos. Photographed in the studio under the watchful eye of the acclaimed stylist, the campaign goes beyond product presentation [...]
At Prooptica, we believe that in order to serve better, we need to invest - and that's exactly what we've done. We recently expanded our warehouse, doubling its area and providing it with more capacity, more technology and more solutions for those who trust us every day. More space, more efficiency With wide aisles and an internal structure [...]
On this Portugal Day, we proudly celebrate the identity, creativity and talent that define our country. Over the years, Prooptica has taken an active role in promoting Portuguese culture and fashion in the optical sector, continually investing in the creation, development and internationalisation of national brands. We believe in the value of [...]
As part of World Environment Day, Throttleman is once again reinforcing its commitment to sustainability with the Throttleman ECOEyewear capsule collection - a line that combines style, innovation and a genuine commitment to the planet. Previously presented, this capsule marks an important step in the brand's journey towards [...]
World Environment Day, celebrated on 5 June, is a call to action for the preservation of our planet. At Prooptica, we believe that change starts with small gestures - and that all companies have a fundamental role to play in building a greener, more responsible and conscious future. It is in this spirit that [...]
World Running Day aims to promote a more active and healthy lifestyle, raising awareness of the benefits of sport in preventing disease and improving quality of life. It is also a symbolic date that unites people all over the world, of all ages and levels of experience, in [...]
On World Orthoptics Day, we emphasise the importance of regular vision assessment at all stages of life. Orthoptics is a specialised field dedicated to the functional analysis of vision, with a particular focus on ocular motricity, binocular vision and the rehabilitation of certain visual dysfunctions. Many visual alterations, such as strabismus, [...]