We know that wearing sun cream is strictly necessary to protect children's delicate skin. However, it's equally important to warn about the harmful effect of not wearing sunglasses in childhood. The same UV radiation that sunscreen protects against also affects vision and can damage children's eyes. Adequate protection [...]
As part of Internet Day, we need to highlight technological advances, especially augmented reality (AR), which in optics is a particularly exciting area that is shaping the future of visual experiences and eye health. This technology offers vast potential to transform the way consumers choose and buy [...]
Family Day is celebrated on 15 May and is an opportunity to recognise the importance of the family in society, promoting its cohesion and well-being. With over 30 years of history, Prooptica too has built its own family and it is thanks to their dedication and daily commitment that we are able to guarantee a [...]
Ophthalmologist's Day is a unique opportunity to raise awareness of the importance of eye health, to promote awareness of prevention and existing treatments for eye diseases. Ophthalmology is the medical speciality dedicated to the study, diagnosis and treatment of diseases and pathologies related to vision. The importance of [...]
World Day of Traffic and Courtesy at the Wheel is dedicated to promoting responsible and respectful driving on the roads. This day serves to remind all drivers of the importance of maintaining a courteous and conscientious attitude behind the wheel, thus contributing to everyone's safety and well-being. This day, we think [...]
Book Day is a special occasion celebrated with enthusiasm, with reference to the written word. This date, which falls on 23 April, is a tribute to the literary legacy left by great Portuguese and foreign authors. The choice of 23 April to celebrate Book Day has a symbolic meaning. [...]
The 34th edition of Expoóptica, which took place from 12 to 14 April 2024, was attended by Prooptica, as a result of the company's successful participation in the same fair in 2022 and its continued commitment to the Iberian market. The most important trade fair for the sector in the Iberian Peninsula was held once again [...]
Originally specialising in frames and clip-ons, Quebramar has expanded its product offering to include a wide range of sports eyewear. With a focus on innovation and quality, Quebramar is a brand for outdoor enthusiasts. The best Quebramar sunglasses balance utility with original style, positioning them for [...]
Masai Eyewear is a manifesto of inclusion, where each pair of glasses is a celebration of human diversity. The collection is borderless, designed to embrace every individual, regardless of their colour, origin, race or age. The brand's new images translate exactly the values that characterise it, they are the mirror of all this [...]
It is with great enthusiasm that Prooptica announces its presence at ExpoÓptica 2024, the International Exhibition of Optics, Optometry and Audiology, the sector's main event on the Iberian Peninsula and a meeting point for all professionals in the field. In 2022 we had the privilege of taking part in this event for the first time and received a [...]