As they approach three decades of existence, the Prooptica team can toast to a growing body of work and the anticipation of a promising future. Focussed on being comprehensive, approachable and innovative, the members of this Portuguese house are an example of how resilience, innovation and a clear vision can lead to success [...]
Today, 20 December 2023, is International Human Solidarity Day, a date with special significance for Prooptica. Prooptica has always been concerned with social causes that support the everyday needs of millions of people around the world. We feel it's [...]
On 11 December 2023, Prooptica carried out another visual diagnosis screening, which included offering lenses and frames to residents at socio-economic risk in the municipality of Odemira. These vision screenings are carried out under the Cooperation Protocol signed with the Brejão Cultural Centre and are the result [...]
Imagine Father Christmas, not just as the jolly gift-giver, but also as a night vision professional! In this enchanted narrative, we accompany Father Christmas on a magical journey through the starry sky, equipped with the most advanced technology in ophthalmic lenses. A story that sheds light on the importance of good vision, even for [...]
Throughout its 30-year history, Prooptica has grown, evolved and differentiated itself in a demanding and ever-changing market. Recognised several times as an SME Leader and SME Excellence, Prooptica is not only a business success story, but also an example of how resilience, innovation and a clear vision can [...]
Ophthalmic lenses play a crucial role in our visual perception, but doubts often arise about the best choice to suit our needs. Understanding the complexity behind ophthalmic lenses is crucial to ensuring an informed choice for eye health and visual comfort. In this article, we'll explore some of the questions [...]
Today, once again, Prooptica is remembering Amália Rodrigues and her contribution to Portugal's culture. In October, Amálias 100 wine was launched as a celebration of the centenary of the fado diva's birth and we're also taking this opportunity to pay tribute to the fado singer once again and honour the relationship that Prooptica [...]
Today, augmented reality (AR) is significantly impacting the way we shop. From the early days of catalogues to today's endless online options, it's no secret that technology has drastically changed consumer behaviour. Augmented reality is the new normal in the shopping experience and companies know [...]
For the autumn-winter season, Lanidor is presenting new communication images, revealing a feminine, relaxed and elegant attitude, as a natural extension of the brand's philosophy. Founded in 1966, Lanidor is one of Portugal's leading women's textile brands. Dedicated to women with an independent and intelligent personality, the brand creates a lifestyle [...]
OpticaPro attended Prooptica's most recent showroom in Porto and had the opportunity to unveil the latest trends in the eyewear collections and talk to our team, namely the general manager, Luís Justino, and the director of the eyewear area, Alexandra Fernandes. The article shares what's new in our [...]