It is with great satisfaction that today, 15 June 2023, Prooptica celebrates 30 years of success. Since it was founded in 1993, the company has left an indelible mark on the sector, exceeding expectations and currently becoming one of the market leaders. It's a milestone that fills us with pride and [...]
Graduated solar lenses with a mirror treatment have become increasingly popular among spectacle wearers. As well as offering protection against ultraviolet (UV) rays and excessive glare from the sun, these lenses have an added attraction: mirrored aesthetics. In this article, we'll explore the aesthetic and technical advantages of these lenses, [...]
Prooptica is a leading company in the optical sector, recognised for its solid and consistent strategy of valuing Portuguese fashion and culture. We are taking advantage of this celebration of Portugal Day to honour the history and culture of the Portuguese people, as well as the history of Prooptica and its relationship with Portuguese fashion. In [...]
Founded in 1922, Jaguar has been recognised for making extraordinary sports cars! With desirable design, performance, agility and a driving experience that only a Jaguar can provide, the brand is recognised worldwide for the perfect combination of sophistication and design. Jaguar aims to awaken feelings and create memorable moments. It offers impressive performance [...]
With the advance of industrial technology, we are benefiting from an increasingly prosperous civilisation. However, we must recognise that every choice entails considerations and consequences. Experts warn of environmental problems as a result of this advancement, which occur during the extraction of resources and the future risks of scarcity, raising issues such as global warming and [...]
With the growing use of technology in our daily lives, concern for eye health is becoming increasingly important. In fact, excessive use of electronic devices with screens, such as smartphones, tablets and computers, can lead to various visual problems. However, it is possible to minimise these negative effects through some good practices that we'll share [...]
OpticaPro was with Prooptica at the most recent showroom in Porto and spoke to our team, in particular Alexandra Fernandes, Director of the eyewear area, who gave her opinion on what's new in our collections and on the launch of the Duyos eyewear collection. Find out all [...]
Books are an important means of transmitting culture and information, they are fundamental elements in our educational process. What's more, for many people reading a book is also a moment of relaxation and leisure. World Book Day is celebrated on 23 April and this date reminds us that reading habits require [...]
Millioneyes was with Prooptica at the most recent showroom in Porto and had the opportunity to see the collections and talk to our team, including the general manager, Luís Justino. The article shares news from our collections, as well as information about the launch of the eyewear collection from the Duyos brand, [...]
Prooptica was the Portuguese distributor with the best social media presence in 2022. In an omichannel strategy, Prooptica integrates the different communication channels and offers the company's different targets a consistent and positive experience. Social media plays a very important role in this approach and allows us to convey relevant insights in [...]