Dielmar is a renowned Portuguese brand that stands out as an outstanding example of success and excellence. Founded in 1965, the company has a rich history and an impressive track record that has made it a benchmark brand. The founders of the Dielmar brand had a clear vision: to create elegant men's clothing, with fabric from [...]
The One Stop Shop concept emerged as a response to a demanding market in which convenience and efficiency are highly valued. Nowadays, people are looking for solutions that make their day-to-day lives easier and save precious time. This concept emerged in response to this demand from today's market and has become a [...]
Photochromic ophthalmic lenses are designed to adapt to changes in brightness, darkening when exposed to ultraviolet (UV) light and lightening when indoors or in environments with less intense UV light. These lenses are made from a special material containing photosensitive molecules. When exposed to UV light, these molecules undergo [...]
Lanidor is a high quality, internationally renowned women's fashion brand, known for its modern designs and attention to detail. Founded in 1966 in a small shop in Vila Nova de Famalicão, the company has grown immensely. Today it has become one of the most recognised and respected brands in the Portuguese fashion market. [...]
Sunglasses are more than just a fashion accessory. While it's true that they aesthetically complement your look, they play a key role in protecting your eyes from the sun's harmful ultraviolet (UV) rays. In this article, we'll explore the aesthetic and health benefits of wearing sunglasses, analysing [...]
As we know, sunglasses play a fundamental role in protecting our eyes from the ultraviolet (UV) rays emitted by the sun. Not only do they help filter these rays and protect our eye health, they also improve visual comfort and reduce eye fatigue. However, sunglasses are [...]
It is with great satisfaction that today, 15 June 2023, Prooptica celebrates 30 years of success. Since it was founded in 1993, the company has left an indelible mark on the sector, exceeding expectations and currently becoming one of the market leaders. It's a milestone that fills us with pride and [...]
Graduated solar lenses with a mirror treatment have become increasingly popular among spectacle wearers. As well as offering protection against ultraviolet (UV) rays and excessive glare from the sun, these lenses have an added attraction: mirrored aesthetics. In this article, we'll explore the aesthetic and technical advantages of these lenses, [...]
Prooptica is a leading company in the optical sector, recognised for its solid and consistent strategy of valuing Portuguese fashion and culture. We are taking advantage of this celebration of Portugal Day to honour the history and culture of the Portuguese people, as well as the history of Prooptica and its relationship with Portuguese fashion. In [...]
Founded in 1922, Jaguar has been recognised for making extraordinary sports cars! With desirable design, performance, agility and a driving experience that only a Jaguar can provide, the brand is recognised worldwide for the perfect combination of sophistication and design. Jaguar aims to awaken feelings and create memorable moments. It offers impressive performance [...]