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On 23 June, Prooptica, in partnership with the Amália Rodrigues Foundation, signed a Cooperation Protocol with Casa do Artista. This initiative is part of a policy of social responsibility that Prooptica has been developing for several years [...]
In 2022, Prooptica strengthens its commitment to Portuguese fashion with the integration of Throttleman eyewear into the Essentials segment of its eyewear portfolio. The Throttleman eyewear collection joins other renowned Portuguese textile brands such as Lanidor, Quebramar and Dielmar, lines with a totally Portuguese DNA that have been [...]
Prooptica took part in the 33rd edition of ExpoÓptica, which took place from 1 to 3 April 2022 at the IFEMA Madrid site, at the same time as OPTOM (International Congress of Optometry, Contactology and Ophthalmic Optics). This was the company's first participation in what is the most important trade fair for the sector in the Iberian Peninsula [...]
Now you have a range of glasses for children and babies from 0 to 8 years old, developed by Prooptica - Piper Baby, which are super resistant, flexible and comfortable, guaranteeing comfort for the little ones and making it easier for parents to choose. This collection has been designed with the ergonomic details of the face in mind [...]
Aware of the possibilities presented by technology, we were convinced that it would be possible to realise our goal: to develop a complete portfolio of high-performance ophthalmic lenses with the best possible price/quality ratio. Leveraging the accumulated knowledge of almost three decades in the sector, we found the technological partner in Europe that allows us to [...]
Under the theme 20 years of Portuguese Fashion and Culture, Luís Justino, CEO of Prooptica, spoke to ÓpticaPro and revealed some of the news for next season: "Next year, the market can expect the launch of a new Portuguese brand (...), which will offer opticians a [...]...
In the year in which Prooptica celebrates 20 years of investing in Portuguese design, Luis Justino reveals in an interview with MillionEyes the secrets of its success, the difficulties it has overcome and the importance of national eyewear in the company's strategy. Read the full interview here: Interview [...]
In 2020, according to the certificate issued by Sociedade Ponto Verde, Prooptica avoided emitting 2.32 tCO2 into the atmosphere, which corresponds to 17.88 thousand fewer kilometres travelled by car. Because it's never been more important to look after the health of the planet, it's [...]
In 2021, Prooptica celebrates 28 years of history in the national optical market, 20 of which have been spent elevating the concept of Portuguese fashion and culture with a clear and strategic focus on brands and personalities that are relevant to the national fashion scene. Since the first collections [...]