Today, augmented reality (AR) is significantly impacting the way we shop. From the early days of catalogues to today's endless online options, it's no secret that technology has drastically changed consumer behaviour. Augmented reality is the new normal in the shopping experience and companies know [...]
For the autumn-winter season, Lanidor is presenting new communication images, revealing a feminine, relaxed and elegant attitude, as a natural extension of the brand's philosophy. Founded in 1966, Lanidor is one of Portugal's leading women's textile brands. Dedicated to women with an independent and intelligent personality, the brand creates a lifestyle [...]
OpticaPro attended Prooptica's most recent showroom in Porto and had the opportunity to unveil the latest trends in the eyewear collections and talk to our team, namely the general manager, LuÃs Justino, and the director of the eyewear area, Alexandra Fernandes. The article shares what's new in our [...]
Towards a future of excellence and innovation In today's business landscape, Prooptica stands out for its relentless pursuit of innovation and excellence in the services it offers. Over three remarkable decades, the company began its journey in 1993 in a modest 30m2 office. This year we are proud to have new [...]
Created in 1991 as a textile brand, Throttleman stands out for its practical and relaxed lifestyle, aimed at those who value comfort above all else. The brand stands out not only for the excellence in the quality of its products and materials, but also for the richness of the finishing details, aimed at providing a [...]
"Prooptica is not only a business success story, but also an example of how resilience, innovation and a clear vision can lead to significant impact and sustained success." These are the words that mark the beginning of an engaging and captivating interview with the Director of Prooptica, Luis Justino. [...]
Millioneyes was with Prooptica at the most recent showroom in Porto and had the opportunity to see the collections and talk to our team. The general manager, LuÃs Justino, and the director of the eyewear area, Alexandra Fernandes, led the tour of the showroom and presented the new products. The article shares [...]
Today, 12 October 2023, is World Sight Day. This date serves as a crucial reminder of the importance of eye health and vision in our quality of life. Sight is one of the most precious senses we have and is essential for almost every activity we perform, as well as [...]
On 6 October, Portugal remembers and celebrates the life and legacy of one of the greatest voices in Portuguese music, Amália Rodrigues. The date marks the anniversary of the death of the fado diva, an artist who transcended borders and became a global icon of Portuguese song. We take this opportunity to remember [...]
World Architecture Day is a date to recognise and pay tribute to the profession. Celebrated on 3 October, the day highlights the significant contribution architects make to society and their role in creating functional, aesthetically pleasing and sustainable spaces. This profession has a rich history dating back thousands [...]