Founded in 1922, Jaguar has been recognised for making extraordinary sports cars! With desirable design, performance, agility and a driving experience that only a Jaguar can provide, the brand is recognised worldwide for the perfect combination of sophistication and design. Jaguar aims to awaken feelings and create memorable moments. It offers impressive performance [...]
With the advance of industrial technology, we are benefiting from an increasingly prosperous civilisation. However, we must recognise that every choice entails considerations and consequences. Experts warn of environmental problems as a result of this advancement, which occur during the extraction of resources and the future risks of scarcity, raising issues such as global warming and [...]
With the growing use of technology in our daily lives, concern for eye health is becoming increasingly important. In fact, excessive use of electronic devices with screens, such as smartphones, tablets and computers, can lead to various visual problems. However, it is possible to minimise these negative effects through some good practices that we'll share [...]
OpticaPro was with Prooptica at the most recent showroom in Porto and spoke to our team, in particular Alexandra Fernandes, Director of the eyewear area, who gave her opinion on what's new in our collections and on the launch of the Duyos eyewear collection. Find out all [...]
Books are an important means of transmitting culture and information, they are fundamental elements in our educational process. What's more, for many people reading a book is also a moment of relaxation and leisure. World Book Day is celebrated on 23 April and this date reminds us that reading habits require [...]
Millioneyes was with Prooptica at the most recent showroom in Porto and had the opportunity to see the collections and talk to our team, including the general manager, Luís Justino. The article shares news from our collections, as well as information about the launch of the eyewear collection from the Duyos brand, [...]
Prooptica was the Portuguese distributor with the best social media presence in 2022. In an omichannel strategy, Prooptica integrates the different communication channels and offers the company's different targets a consistent and positive experience. Social media plays a very important role in this approach and allows us to convey relevant insights in [...]
Over the last 30 years, Prooptica has grown, reinvented itself and differentiated itself. Today it is a solid, sustainable and well-structured company in the Iberian optical market, seeking to "work alongside customers and provide them with products and services that allow them to grow and enhance their potential". In an interview with OpticaPro, Luís Justino, Prooptica's CEO, talks about [...]
In 2023, Prooptica launches the Duyos collection, the result of its partnership with Juan Duyos, a Madrid-based designer who is very prominent in Spanish fashion. Juan Duyos has built a career with his own recognisable style based on his personal use of colours, fabrics, shapes and volumes, always with a disruptive and [...]
Proóptica has always been concerned with social causes that support the everyday needs of millions of people around the world. As part of our social responsibility policy, for several years we have been co-operating with various institutions that support children and young people in situations of risk. In [...]