Imagine Father Christmas, not just as the jolly gift-giver, but also as a night vision professional! In this enchanted narrative, we accompany Father Christmas on a magical journey through the starry sky, equipped with the most advanced technology in ophthalmic lenses. A story that sheds light on the importance of good vision, even for [...]
Throughout its 30-year history, Prooptica has grown, evolved and differentiated itself in a demanding and ever-changing market. Recognised several times as an SME Leader and SME Excellence, Prooptica is not only a business success story, but also an example of how resilience, innovation and a clear vision can [...]
Ophthalmic lenses play a crucial role in our visual perception, but doubts often arise about the best choice to suit our needs. Understanding the complexity behind ophthalmic lenses is crucial to ensuring an informed choice for eye health and visual comfort. In this article, we'll explore some of the questions [...]
Today, once again, Prooptica is remembering Amália Rodrigues and her contribution to Portugal's culture. In October, Amálias 100 wine was launched as a celebration of the centenary of the fado diva's birth and we're also taking this opportunity to pay tribute to the fado singer once again and honour the relationship that Prooptica [...]
Today, augmented reality (AR) is significantly impacting the way we shop. From the early days of catalogues to today's endless online options, it's no secret that technology has drastically changed consumer behaviour. Augmented reality is the new normal in the shopping experience and companies know [...]
For the autumn-winter season, Lanidor is presenting new communication images, revealing a feminine, relaxed and elegant attitude, as a natural extension of the brand's philosophy. Founded in 1966, Lanidor is one of Portugal's leading women's textile brands. Dedicated to women with an independent and intelligent personality, the brand creates a lifestyle [...]
OpticaPro attended Prooptica's most recent showroom in Porto and had the opportunity to unveil the latest trends in the eyewear collections and talk to our team, namely the general manager, LuÃs Justino, and the director of the eyewear area, Alexandra Fernandes. The article shares what's new in our [...]
Towards a future of excellence and innovation In today's business landscape, Prooptica stands out for its relentless pursuit of innovation and excellence in the services it offers. Over three remarkable decades, the company began its journey in 1993 in a modest 30m2 office. This year we are proud to have new [...]
Created in 1991 as a textile brand, Throttleman stands out for its practical and relaxed lifestyle, aimed at those who value comfort above all else. The brand stands out not only for the excellence in the quality of its products and materials, but also for the richness of the finishing details, aimed at providing a [...]
"Prooptica is not only a business success story, but also an example of how resilience, innovation and a clear vision can lead to significant impact and sustained success." These are the words that mark the beginning of an engaging and captivating interview with the Director of Prooptica, Luis Justino. [...]