On 6 October, we remember with nostalgia Amália Rodrigues, one of the most iconic figures in Portuguese culture and the eternal Queen of Fado. With her unmistakable voice and unique presence, Amália left a legacy that transcends generations, immortalising Fado as world heritage. Her contribution to Portuguese music was immense, and [...]
On National Sustainability Day, celebrated on 25 September, we reinforce the importance of preserving the environment and promoting sustainable practices in all areas of society. This day is an opportunity to reflect on the impact of our actions and what we can do to ensure a more balanced and ecological future. A [...]
Eyesight is one of the most important senses in sport and plays a crucial role in the performance and safety of athletes and sports fans, regardless of the sport they play. In this return to sport, it is essential to raise awareness of the impact that healthy vision has on sporting success and injury prevention. In many [...]
This back-to-school season, we need to make parents aware of the importance of assessing children's visual acuity in order to guarantee the best performance at school. Vision plays a fundamental role in the learning process, since around 80% of the information processed at school is received through the eyes. When a child [...]
It was on a fun summer's morning that we filmed the campaign for the new Piper, under the watchful eye of our little models. At the Jamor sports complex we managed to capture the essence of the brand, which is intended to be very fun and dynamic, capable of captivating its target audience, children! The Piper brand was specially [...]
SEVENOAKS, the new eyewear brand that aims to challenge the conventional and bring a new perspective to the world of glasses. Inspired by the vibrant and historic English town of SEVENOAKS in the county of Kent, the brand combines irreverence, independence and authenticity to create glasses that are more than an accessory - they are an expression of [...]
International Fashion Day, celebrated on 21 August, is an opportunity to reflect on the impact of fashion on culture, society and the economy. In this context, Prooptica stands out as an example over the last 23 years, for its strong commitment to developing Eyewear collections by various national designers and [...]
World Photography Day honours the art and science of capturing moments through the lens. Over the years, photography has been a powerful tool for recording stories, conveying emotions and connecting people all over the world. In this context, Prooptica is proud to be the distributor of two giants of [...]
National Architects' Day is celebrated in Portugal on 3 July in honour of the profession, as it coincides with the birth of one of Portugal's most illustrious architects, Master Álvaro Siza Vieira, recognised worldwide for his innovative and distinctive work. Architects play a crucial role in creating and improving spaces [...]
Finishes in design and architecture play a crucial role in defining the final aesthetic of a space, influencing both visual perception and the consumer experience. These details can include a wide range of elements, from floor and wall coverings to small details such as mouldings, handles and switches. The choice [...]