National Architects' Day is celebrated in Portugal on 3 July in honour of the profession, as it coincides with the birth of one of Portugal's most illustrious architects, Master Álvaro Siza Vieira, recognised worldwide for his innovative and distinctive work. Architects play a crucial role in creating and improving spaces [...]
Finishes in design and architecture play a crucial role in defining the final aesthetic of a space, influencing both visual perception and the consumer experience. These details can include a wide range of elements, from floor and wall coverings to small details such as mouldings, handles and switches. The choice [...]
Prooptica held several showrooms from the north to the south of the country, where it presented a new brand of frames and sunglasses, Nuxe Eyewear, which joined Prooptica's portfolio of international brands to stand out in the premium segment, with special relevance to the female audience. In an interview with Optica Pro magazine, Alexandra [...]
With the arrival of summer, it's common to value wearing sunglasses even more, and since the MASAI brand is a mirror of inclusion and diversity, we couldn't help but create a collection of sunglasses under the motto of these outstanding values. The collection remains borderless, designed to embrace every individual, [...]
Prooptica was present at the 34th edition of Expooptica, the most important trade fair for the sector on the Iberian Peninsula, which took place between 12 and 14 April at the IFEMA Madrid site. Among the more than 8,000 visitors to the exhibition, many stopped by the Prooptica stand, including Spanish fashion designer Juan Duyos, with [...]
Over the last 23 years, Prooptica has developed numerous partnerships with renowned designers, such as João Rôlo, one of the first licences developed by Prooptica in partnership with the renowned designer. In fulfilment of its ongoing commitment to take the concept of eyewear with Portuguese design to new heights, so that it is always present [...]
In a design and architecture project, it is mandatory to ensure that the desired result is strategically functional, aesthetically attractive and fully meets the client's needs. This project can be divided into several essential stages, each of which contributes significantly to the success of the dream project. Our Design + Architecture team [...]
Environment Day is a fundamental occasion to reflect on our actions and the impact they have on the planet. Prooptica reiterates its concern about this issue together with Sociedade Ponto Verde, an organisation dedicated to promoting recycling and waste management in the country. Prooptica has demonstrated [...]
Following World Orthoptics Day, we think it's essential to highlight the crucial role of orthoptists in detecting visual difficulties. Orthoptics is a discipline dedicated to the diagnosis and treatment of vision problems related to eye alignment and eye movements, such as strabismus, amblyopia and other binocular difficulties. It is our [...]
We know that wearing sun cream is strictly necessary to protect children's delicate skin. However, it's equally important to warn about the harmful effect of not wearing sunglasses in childhood. The same UV radiation that sunscreen protects against also affects vision and can damage children's eyes. Adequate protection [...]