23 March is World Optometry Day, a date that celebrates the fundamental role of Optometry and its professionals in caring for the visual and ocular health of the population. They work to correct and rehabilitate the visual system and combat avoidable blindness. In fact, the importance of the role of these specialists in [...]
Women's Day was celebrated on 8 March, a day that represents a day of struggle for equal civil rights. A day that reminds us of all the social, political and economic achievements that have already been made and warns us that there is still a lot to be done to improve the conditions of equality [...]
Dynamic Reading Optimisation™ With the increasing use of electronic devices in our daily lives, we rely more and more on our near vision. In modern progressive lenses, it is essential that near vision performance is maximised, to cope with different devices - and long periods of use - without reducing the [...]
As part of its 30th anniversary, Prooptica took its team and some of its clients to the theatre. The play chosen was 'Trair e Coçar é só começar' (Betraying and Scratching is just beginning), at the Oceanos Auditorium in the Lisbon Casino. This comedy portrays the confusions of the maid Palmira, who in a series of amusing misunderstandings leads her employers to think [...]
History and Rebranding Founded on 12 May 1965, Dielmar, a 100% Portuguese brand, started its small traditional tailoring business in Alcains, Castelo Branco. It's a distant but memorable date that marked the beginning of one of the most prestigious menswear houses. The name came from the first syllables [...]
Like other organs in the human body, the eyes need attention and care to maintain their condition over time and thus prevent the appearance of some eye problems. There are several diseases that, if identified early, can be treated correctly and thus avoid major problems and even [...]
TECHNOLOGY AND ITS BENEFITS Technology is present in every moment of our lives today. And we can't help but be amazed at the incredible advances and qualitative leaps that are being made in the most varied areas. Aware of the possibilities that technology presents us with, we were convinced that it would be possible to realise [...]
In the manufacture of our progressive SOLUTION LENS ULTIMATE we use a special patella (Camber ™) that combines complex surfaces on both faces of the lens to provide exceptional visual quality? Its unique front surface has a continuous curvature variation, specially designed to increase reading areas and obtain better optical quality. A [...]
Prooptica has been recognised with PME Líder status for 2022, for the twelfth time. PME Líder status is a seal of repute created by the Institute for the Support of Small and Medium-sized Enterprises and Innovation (IAPMEI) to recognise the merit of national SMEs with superior performance. It is awarded under the FINCRESCE Programme, [...]
30 years of growing together! It is with great pride that we celebrate 30 years of history! Several times elected PME Líder and PME Excelência, Prooptica is currently a benchmark in the Iberian optical market, thanks to the dedication and commitment of an experienced, committed and trustworthy team. Prooptica is governed by strong relational bonds. Words [...]