As part of its 30th anniversary, Prooptica took its team and some of its clients to the theatre. The play chosen was 'Trair e Coçar é só começar' (Betraying and Scratching is just beginning), at the Oceanos Auditorium in the Lisbon Casino. This comedy portrays the confusions of the maid Palmira, who in a series of amusing misunderstandings leads her employers to think [...]
History and Rebranding Founded on 12 May 1965, Dielmar, a 100% Portuguese brand, started its small traditional tailoring business in Alcains, Castelo Branco. It's a distant but memorable date that marked the beginning of one of the most prestigious menswear houses. The name came from the first syllables [...]
Like other organs in the human body, the eyes need attention and care to maintain their condition over time and thus prevent the appearance of some eye problems. There are several diseases that, if identified early, can be treated correctly and thus avoid major problems and even [...]
TECHNOLOGY AND ITS BENEFITS Technology is present in every moment of our lives today. And we can't help but be amazed at the incredible advances and qualitative leaps that are being made in the most varied areas. Aware of the possibilities that technology presents us with, we were convinced that it would be possible to realise [...]
In the manufacture of our progressive SOLUTION LENS ULTIMATE we use a special patella (Camber ™) that combines complex surfaces on both faces of the lens to provide exceptional visual quality? Its unique front surface has a continuous curvature variation, specially designed to increase reading areas and obtain better optical quality. A [...]
Prooptica has been recognised with PME Líder status for 2022, for the twelfth time. PME Líder status is a seal of repute created by the Institute for the Support of Small and Medium-sized Enterprises and Innovation (IAPMEI) to recognise the merit of national SMEs with superior performance. It is awarded under the FINCRESCE Programme, [...]
30 years of growing together! It is with great pride that we celebrate 30 years of history! Several times elected PME Líder and PME Excelência, Prooptica is currently a benchmark in the Iberian optical market, thanks to the dedication and commitment of an experienced, committed and trustworthy team. Prooptica is governed by strong relational bonds. Words [...]
Every day we are grateful to the people who are part of Prooptica's history and day-to-day life, but on this particular day we want to say an even more special thank you. We would like to thank our clients, partners and friends for all the trust they place in our company. Thank you for sharing your achievements and victories with us, as well as [...]
HERITAGE BRAND Elegant by definition, the Danell line has been designed with the traditional, conservative style of those who can't do without authenticity in mind. Typically urban, youthful-looking, light and versatile, the Danell profile epitomises the contemporary businessman. Recognised for its timeless elegance, the brand includes classic and modern pieces that [...]
- NEW QUEBRAMAR COLLECTION FRESH NEWS LIKE THE BREEZE OF THE SEA Quebramar is a 100% Portuguese brand, created in the town of Cascais, with a clear passion for nautical activities from the outset. Today it is a leading fashion brand in Portugal. The eyewear collection is like an explosion of [...]