Books are an important means of transmitting culture and information, they are fundamental elements in our educational process. What's more, for many people reading a book is also a moment of relaxation and leisure. World Book Day is celebrated on 23 April and this date reminds us that reading habits require [...]
Millioneyes was with Prooptica at the most recent showroom in Porto and had the opportunity to see the collections and talk to our team, including the general manager, Luís Justino. The article shares news from our collections, as well as information about the launch of the eyewear collection from the Duyos brand, [...]
Prooptica was the Portuguese distributor with the best social media presence in 2022. In an omichannel strategy, Prooptica integrates the different communication channels and offers the company's different targets a consistent and positive experience. Social media plays a very important role in this approach and allows us to convey relevant insights in [...]
Over the last 30 years, Prooptica has grown, reinvented itself and differentiated itself. Today it is a solid, sustainable and well-structured company in the Iberian optical market, seeking to "work alongside customers and provide them with products and services that allow them to grow and enhance their potential". In an interview with OpticaPro, Luís Justino, Prooptica's CEO, talks about [...]
In 2023, Prooptica launches the Duyos collection, the result of its partnership with Juan Duyos, a Madrid-based designer who is very prominent in Spanish fashion. Juan Duyos has built a career with his own recognisable style based on his personal use of colours, fabrics, shapes and volumes, always with a disruptive and [...]
Proóptica has always been concerned with social causes that support the everyday needs of millions of people around the world. As part of our social responsibility policy, for several years we have been co-operating with various institutions that support children and young people in situations of risk. In [...]
In October 2021, Prooptica signed a Cooperation Protocol with the Brejão Cultural Centre as part of a strong policy of social responsibility that we have been developing for several years with various institutions that support people at risk. This protocol provides for visual diagnostic screenings that result [...]
23 March is World Optometry Day, a date that celebrates the fundamental role of Optometry and its professionals in caring for the visual and ocular health of the population. They work to correct and rehabilitate the visual system and combat avoidable blindness. In fact, the importance of the role of these specialists in [...]
Women's Day was celebrated on 8 March, a day that represents a day of struggle for equal civil rights. A day that reminds us of all the social, political and economic achievements that have already been made and warns us that there is still a lot to be done to improve the conditions of equality [...]
Dynamic Reading Optimisation™ With the increasing use of electronic devices in our daily lives, we rely more and more on our near vision. In modern progressive lenses, it is essential that near vision performance is maximised, to cope with different devices - and long periods of use - without reducing the [...]