Over the last 30 years, Prooptica has grown, reinvented itself and differentiated itself. Today it is a solid, sustainable and well-structured company in the Iberian optical market, seeking to "work alongside customers and provide them with products and services that allow them to grow and enhance their potential". In an interview with OpticaPro, Luís Justino, Prooptica's CEO, talks about [...]
In 2023, Prooptica launches the Duyos collection, the result of its partnership with Juan Duyos, a Madrid-based designer who is very prominent in Spanish fashion. Juan Duyos has built a career with his own recognisable style based on his personal use of colours, fabrics, shapes and volumes, always with a disruptive and [...]
Proóptica has always been concerned with social causes that support the everyday needs of millions of people around the world. As part of our social responsibility policy, for several years we have been co-operating with various institutions that support children and young people in situations of risk. In [...]
In October 2021, Prooptica signed a Cooperation Protocol with the Brejão Cultural Centre as part of a strong policy of social responsibility that we have been developing for several years with various institutions that support people at risk. This protocol provides for visual diagnostic screenings that result [...]
23 March is World Optometry Day, a date that celebrates the fundamental role of Optometry and its professionals in caring for the visual and ocular health of the population. They work to correct and rehabilitate the visual system and combat avoidable blindness. In fact, the importance of the role of these specialists in [...]
Women's Day was celebrated on 8 March, a day that represents a day of struggle for equal civil rights. A day that reminds us of all the social, political and economic achievements that have already been made and warns us that there is still a lot to be done to improve the conditions of equality [...]
Dynamic Reading Optimisation™ With the increasing use of electronic devices in our daily lives, we rely more and more on our near vision. In modern progressive lenses, it is essential that near vision performance is maximised, to cope with different devices - and long periods of use - without reducing the [...]
As part of its 30th anniversary, Prooptica took its team and some of its clients to the theatre. The play chosen was 'Trair e Coçar é só começar' (Betraying and Scratching is just beginning), at the Oceanos Auditorium in the Lisbon Casino. This comedy portrays the confusions of the maid Palmira, who in a series of amusing misunderstandings leads her employers to think [...]
History and Rebranding Founded on 12 May 1965, Dielmar, a 100% Portuguese brand, started its small traditional tailoring business in Alcains, Castelo Branco. It's a distant but memorable date that marked the beginning of one of the most prestigious menswear houses. The name came from the first syllables [...]
Like other organs in the human body, the eyes need attention and care to maintain their condition over time and thus prevent the appearance of some eye problems. There are several diseases that, if identified early, can be treated correctly and thus avoid major problems and even [...]