The Minamoto collection is a true homage to Japanese art and aesthetics. Designed in Japan and meticulously crafted from the highest quality Japanese titanium, each piece in the Minamoto collection reflects a commitment to durability, rigour and timeless beauty. Minamoto means "origin" in Japanese - a name that translates the return [...]
DRP 2® technology is much more than just a technological breakthrough - it's a real revolution in the way we experience vision. In addition to compensating for oblique aberrations in customised free-form lenses, this state-of-the-art technology introduces an innovative concept: the intelligent use of accommodation [...]
July marks the birth of one of the greatest divas Portugal has ever known: Amália Rodrigues. More than just an unmistakable voice, Amália was - and still is - a true symbol of Portugal in the world. Seductive, intense, emotional and extremely elegant, Amália won hearts far and wide, becoming a timeless icon. At Prooptica, we believe that [...]
Prooptica is pleased to announce the official representation in Portugal of the Titanflex brand, synonymous with innovation, comfort and robustness in the world of optics, which reinforces the company's portfolio of premium glasses. Titanflex combines comfort with resistance, lightness with modern design, and quality with discretion at the highest level, making it the [...]
Emotions are automatic responses to sensory stimuli and play a critical role in our purchasing decisions. In a saturated and oversupplied market, it is consumers' feelings that often drive the final decision. Therefore, understanding how stimuli influence purchasing behaviour is essential for any [...]
In an increasingly dynamic and demanding world, maintaining clear and comfortable vision at all distances has become essential. With this in mind comes Steady Plus Methodology, available in progressive Ultimate - an innovative approach that redefines the way we experience our eyes on a daily basis. By precisely balancing the power [...]
Nuxe presents its new eyewear collection, now with even more on-trend models, designed for those looking for a striking and sophisticated style. The novelties reinforce the brand's unique positioning, combining nature, elegance and innovation in a single accessory. Each model is inspired by a passion for fragrances and a commitment to the planet, offering [...]
Sevenoaks is the independent eyewear brand that wins over those looking for an authentic, daring style full of attitude. Unisex and ultra trendy, each creation combines vintage details with contemporary design, resulting in unique pieces full of personality. Made from high quality acetates and resins, the Sevenoaks models are an explosion of [...]
Masai presents itself as the most multicultural eyewear collection of the moment, a true affirmation of inclusion, representativeness and freedom of individual expression. Designed to embrace everyone, regardless of their colour, origin, race or age, Masai is more than an eyewear line - it's a statement of universal values. A [...]
On World Social Media Day, we celebrate much more than likes and followers - we celebrate the way we express ourselves, connect and inspire each other in an increasingly visual and digital world. And in this universe where image is queen, instagrammable brands are the new protagonists - as is [...]